The promotion of the HPN Global Annual Conference is a 365 day a year strategy. We use our Facebook business page, ongoing emails, LinkedIn posts, ongoing text messages, digital ad spending across social, and sharing. We spend a considerable amount of time producing content. We believe our content, our culture is our currency...so we deploy significant resources to protect our brand and the content our customers, our partner and our vendors see, hear and feel. Engaging our target in such a connected way gives us the opportunity to connect with them emotionally, so that when the time comes to make a decision to attend our event or pass, they have an easy decision to attend. We believe the more qualified attendees we engage, the more likely they are to attend. This is increasingly important when you are focused on not only having great attendance, but also the right attendance. When you need to accomplish both the real focus should be carefully targeting your perfect demographic it the right message for those niche audiences which make up your registrants. For us it is not only important to grow our event, just as we grow our revenue and our associate base, but we also believe in having the very best of the best in attendance. To do this, we must engage with the right people, the right way, consistently on channels people are paying the most attention today.
Some quick #HPN15 event app stats:Adoption rate 73%Total device activations 529Total unique users 411Total # of...
Posted by HPN Global on Monday, August 31, 2015
No comments:
Post a Comment