Wednesday, May 01, 2013

Email Subject Line Testing


Your Email Subject Gets You Clients

One of the things we do that contributes to high engagement rates is subject line testing. The subject line is the primary reason why people choose or not choose to open an email. We will test up to 4 versions to see what gets the best open rate, then use the winning address to send to the rest of the list. We typically see about a 25% increase in open rates, but have seen it double before  - just from this piece of our approach.


CONTACT YBV

Your Brand Voice
Orlando, Florida
T 407-203-6767

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