Driving foot traffic one online interaction at a time.

Our marketing group uses Twitter religiously.....we will not manage a brands online environment without total control of their Twitter feed.  We believe Twitter is the root of internet marketing but for many this important tool is often underestimated.

Twitter lets you listen! 

It all started when a random tweet asked if a bar in Ottawa has TV’s and tunes into baseball games regularly…Since we manage their online environment, our team naturally responded yes!  And it worked, he came into the restaurant, but we did not meet his expectations.  Internet marketing is just like the service business.   You treat every online interaction as if it were your first customer.  The more online interactions you do well, the more your business will grow.

We believe in using Twitter to drive foot traffic one online interaction at a time.

We then work hard to tie service back to these interactions.  

With this particular online interaction, the result was not great...although the customer made his way into the bar we did not show the Jay's game and failed to meeting the customers expectations that were set during this first online interaction (Opening Day and the first round of the Masters were going head to head)....

Why would we care?  Well first and foremost because our goal is to provide exceptional service and second and equally as important, this person has a voice- a very strong voice.  He is an influencer!  

We went into damage control and handled the online response, but then turned to the management to address the issue in the restaurant to make sure our people understood that every potential customer has major online influence and can negatively impact the business of the bar.  Case in point, this person @TaoofSteib- happens to be a major blogger and contributor for sportsnet.ca.....In the social world today, he is called an influencer and one good or negative comment can mean serious impact on a business.  Influencing the influencer is critical in today's business environment.

About Your Brand Voice

Orlando-based interactive marketing company provides marketing support services including social media and online reputation management.

To learn more, visit www.yourbrandvoice.com or follow them on www.facebook.com/yourbrandvoice or www.twitter.com/brandvoiceinc.

Your Brand Voice, which started as a hospitality marketing company now serves clients in the following industries: Hotels and Resorts, Restaurants, Bars and Nightclubs, Golf Courses, Attractions and Theme Parks.