Social Media PPC vs. Search PPC

The biggest mistake people make when creating PPC campaigns either on social media outlets or through Google, Yahoo or Bing is activating to many impressions. This is "left over thinking" from the traditional advertising agency community, which long believed it was good practice to throw as many impressions as possible and you are bound to get business.

When you are paying per click, this strategy can often times not get you business, but can cost you money.

Lets take a quick look at click through rate once we reduce the number of impressions our ad was getting on this particular campaign.

Now take a look at what happens to your cost.