Mobile Apps Beat the Mobile Web

When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer?

Mobile apps – at least in terms of time spent.

I have been saying this all along and have been catching flack for each every single time. In my blog dated just about a year ago, why I like mobile apps over mobile websites today, I talk about the biggest draw back of mobile web, is people simply don't use it as much as a native solution.

In other words, we believe if you offer a group of interested people a mobile strategy featuring mobile web you will get less response than if you offered this same group a native solution.

Let me be clear, I agree having a conversation or debate on which is better seems ridiculous, but with the recently cloud push, the idea of mobile web web was hot. It was most certainly the way of the future everyone kept saying.

Bottom line, we still like native apps for better branding, better functionality and most importantly panache. Good panache will keep the user interested, informed and impressed which will make them want to return.

The reason we build mobile apps is so people use them they return to use it again and again and we are then able to capture data from them and communicate with them more efficiently.