Our focus in 2012 is now focused on leveraging our traffic into capture and growing our database. Once the database grows with relevant, interested in our products/services prospects we must communicate with them outside of Facebook and our website in a very highly targeted, and personalized way. This requires that we understand our prospects deeply and they are much more than just an email. Below is a wire frame of the process that we are developing for our ability to grow interested in golf in Orlando database- and then be able to market to them depending on preferences. The idea is that we ask each Orlando golf facility to contribute to the co-op and therefore pay for this marketing effort. In other words, if each course contributes some money to the program, we can leverage the technology platform costs, creative and ad costs to promote golf in Orlando and then market to them using social network and email marketing at a higher level.
The email nurture would then automatically send relevant prospects offers from the course that best matches their preferences. Golf Marketing 2.0
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