Social Media Marketing to Improve Meeting Attendance

Social Media Marketing to Improve Meeting Attendance

Growing and retaining association attendance is a priority for all conference managers.  The key to a successful event is generating and sharing great content. We believe that expanding the “find-ability” and social chatter about this content is critical. Optimized conference interactive environments tied tightly to a sophisticated email nurture campaign are the right strategies to build effective buzz around your event.

Facebook Applications allow us to hyper target, capture and then engage with your target demographic in a very clean and intelligent social environment.

Behavioral Tracking and Lead Scoring gives us the ability identify the most likely visitors to your conference environment to either continue as paying member or target that person who might need a little “nurturing.”

Mobile Applications enable planners to develop a direct line of communication with their members and attendees on their smartphone devices.

Remarkable Content that is captured and perfectly aligned with your digital marketing initiatives. Annual meetings and conferences are mega events filled with tons of remarkable content derived from speakers, dynamic learning experiences and networking opportunities. Harnessing this content is essential to maximize reach and life cycle of the information.

Nurture Campaigns provide data insights about the users who enter into our environment. We are able to build a personalized profile of each person in our database and then tailor communications very closely associated with the user’s preferences. This level of sophistication and commitment to personalization marketing significantly increases the success of our messaging.

For more information about Your Brand Voice interactive event marketing solutions, contact us here.

http://www.yourbrandvoice.com