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CONTACT:                                                                                                                                                          

Your Brand Voice:

Ana Barros

social@yourbrandvoice.com

407-385-9597

                                                                                                                                     

FOR IMMEDIATE RELEASE:

July 2, 2012

More businesses want help tapping power of social networks

A growing number of businesses and organizations of all sizes are searching for ways to tap the power of social media, such as Facebook and Twitter, which millions of people now use to stay connected online.

Experts say companies' need for social-media expertise has increased dramatically this year and will continue to grow as more people come to understand and recognize its value. And that means an explosion of hospitality social media jobs in Orlando and throughout the country.

"This has been the year where every client we work with has realized the importance of social media, rather than just a handful of organizations last year," said Bryan Bruce, Orlando based hospitality executive who specializes in social marketing.

It's unclear exactly how many social media related jobs exist, but companies want their messages to get to where the people are.

Facebook, created in 2004 and now the Internet's most popular social network, has more than 900 million users throughout the world. And it's not just young people who are drawn to it: The number of Internet users ages 55 to 64 on Facebook has grown 88 percent in the past year, according to a study by the Pew Center's Internet and American Life Project.

"It wasn't until 2009-2010 came around, and initiatives on Facebook, Twitter and other social channels were producing soft and hard ROI [returns on investment] by major brands, that the hiring really started," said Bruce.  But the social-media field is still in its early stages.  Bruce warned that some companies are far more advanced than others about their social media plans.

"Businesses are starting to see the value of getting serious about staffing social media," he said. "Companies are realizing they need a new set of skills that they historically had not valued or needed. . . . Companies are aggressively seeking content creators who can connect and engage in the proper brand voice."

"Right now, companies are calling us every day seeking guidance on how to use social media more effective — they recognize they need it, just not sure how or where to start" Bruce said.

Using social media is different than other types of marketing. In a conventional campaign, the staff may spend months planning the project, Bruce said. They would then launch it and move on.

With social media jobs, the real work begins after the launch, he said, because someone has to keep track of how people react to the campaign, and then respond to their comments and switch gears if needed.

That could require hiring someone capable of creating an overall digital strategy and employing a variety of online tools, experts say, or simply adding someone who could monitor and respond to public comments on Facebook, Twitter and other social-media websites.

Your Brand Voice, an Orlando-based social-media consulting firm often gets calls from businesses unsure about what they need or want.

"We'll get the phone call, ‘We see you are helping this client and we see them all over the internet and social media…..I need to get this up and running,' " he said.”... They know they need it, but they just don’t have the resources to hire someone on staff."

Like many others working in social media, Bryan Bruce stumbled into the field. After working inside hotel sales and marketing offices where he sold group convention business, he started searching for new clients using social networks on the Internet rather making "cold calls" by telephone.  His supervisors at the hotel eventually gave him the reigns to become the largest Marriott in the world’s “Brand Voice” who then eventually becomes his company’s first client.  Now his company manages full interactive hospitality marketing environments for some of the top names in hospitality.

Your Brand Voice offers business various options, from training existing staff in the use of social media to helping the owner identify the business' needs to creating a social-media strategy and setting it in motion all the way thru campaign executing and ROI tracking.

About Your Brand Voice

Your Brand Voice is a leading interactive marketing company with hospitality clients all the United States.  The company is headquartered in Orlando, Florida USA, and its founders have a deep hospitality background. We have a reputation for quality and excellence which is demonstrated with our selective and strategic client base. We have a holistic view of internet and social media foundation marketing and actively look for opportunities where our resources, experience and passion can build value by driving businesses to be the best on the internet.

For more information, please visit our web site at www.yourbrandvoice.com, find us on Facebook or follow us on Twitter.  #yourbrandvoice