Text in Images

Images in your ads and sponsored stories can include text that meets Facebook's general Advertising Guidelines.

For ads and sponsored stories that appear in news feed, the amount of space the text in your image takes up may not exceed 20%. Examples of promoted content this applies to include promoted Page posts, app install ads, offers or any other ad or sponsored story with placement in news feed. For example, event ads use the event's photo for its image, so your event's photo should not have more than 20% text if you plan to promote it in people's news feeds.

This 20% text policy does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable. Images that are zoomed in on logos or images with text overlay are not allowed. Facebook will also not allow images that are clearly edited to include text on the product as a loophole to policy.

Remember, this limit only applies to ads and sponsored stories that appear in news feed. Unpromoted photos you post from your Page can have any amount of text.

Acceptable:

Unacceptable: