Tuesday, March 19, 2013

Twitter Ads: Targeting options and new tools




This week Twitter announced more targeting options for brands Twitter advertising. 

Based on feedback from customers, they added new features to connect brands 
with the Twitter users most likely to be interested in their messages.  
Target by interests: by @usernames and interest categories
  • Target @usernames, to build an audience with similar interests to that @username’s followers.
  • Choose from a wide-ranging list of 350 interest categories.
Target by device 
  • Tailor your content to reach users on laptops, desktops, tablets or smartphones.
Target by gender
  • Target by gender when you want to reach just the guys or just the gals.
Get access to the advanced Twitter Ads interface
Small business advertisers who are experienced with online advertising and prefer 

more campaign controls now have access to the more advanced ads interface that 
was previously available only to larger brands and businesses.

To see these updates and start connecting with your audience now.  

Not sure where to start?  Contact us and we can discuss in more details.

Thanks!
The YBV Team
407-243-8707

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