Marketing For Local Business‎

Local Digital Marketing
Your Brand Voice

I read an article recently that said that boutique and independent brands have a much greater upside from a strong digital presence.  You read in the news how Marriott and other big brand hotels companies are fighting to get the customer to book direct, after years and years of growing the third party booking sites (Expedia, travelocity, priceline, etc).  We watch as people rely more and more on their mobile devices for information...how more and more video is being consumed on mobile devices.  They are calling Facebook the new TV.   Social networks allow for the use of data to target and segment content to high various different target segments...  So why do companies invest so little in their digital marketing?  Why are they don't focused on finding a way to better tell their story to a target and relevant audience.  The reason I believe is fear-- the fear that things are moving to fast and the fear of the unknown.  Giving someone control of your brand voice is not easy-- it takes a ton of trust not only in providing access, but that this group understands the business and the people who make it happen every day.  The world needs more story tellers and marketing for local business is all about digital marketing and storytelling.

Bryan Bruce

watch more: https://vimeo.com/yourbrandvoice