Shares are better than likes. +Your Brand Voice
In many ways, a “share” is better than a “Like” because it is a more highly regarded social endorsement and is far more likely to to appear in a newsfeed of the friends of the person who has shared (viral effect). We see tremendous response to our brands with sponsored posts friends of friends clicks, likes and shares. Many times a click on Google can range anywhere from $.17 cents to multiples of dollars per click. We are seeing friends of friends clicks on the lower end of that range consistently for engaged pages we manage. We believe friends of friends recommendations are the strongest marketing a brand could have and the reason +Your Brand Voice focuses so much energy on engaging our audiences.
On Facebook, shares usually come with a picture and a comment from the person sharing, and with Facebook’s new Timeline, this content can really jump off the page. (Not to mention that it has a much bigger impact on the EdgeRank algorithm for people who share, making it more likely that they will see your comments in the future.)
All of these things are great, but like a single great date, they aren't any guarantee of a future relationship. In fact, having someone share your content doesn't give you any sort of relationship with them which makes it even more important that you not only engage well, but you engage often with fresh new Facebook engagement ideas.
MORE ABOUT YBV
- About Your Brand Voice
- Management Team
- Marketing Management Pricing
- Contact Us
- YBV Job Openings
- YBV Sitemap
- Blog
1 comment:
Knowing that Facebook is one of the biggest (if not the biggest), social media platform in the world, it's only normal for people to actually spend money on building their brand reputation in such big sites like this. And with you giving tips on how to actually make this work is definitely helpful thank you so much.
Post a Comment