The new cold call is not cold at all...as a matter of fact, with the advent of social media there should never be a true cold call again. What is happening now is brands are engaging customers and prospects digitally first- this allows them to hyper target a larger base and then measure engagement to determine who might have a level of interest in a brand or product. This significantly reduces a sales persons cold calling and increases the number of warm calls he/she is making. Digital marketing, social selling with a nurture with lead scoring is the new way of selling or more importantly, building relationships.
Bryan Bruce
www.twitter.com/bryanbruce
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